Oklahoma City Thunder star Kevin Durant is the first NBA All-Star to defect to rapper and mogul Jay-Z’s Roc Nation Sports agency, sources told Yahoo! Sports.
Roc Nation is a newly formed agency that has been aggressively pursuing star players in the NFL, MLB and now the NBA.
“KD doesn’t want a traditional NBA agent anymore,” a league source with knowledge of his thinking told Yahoo! Sports on Friday night. “He wants Jay-Z to handle his branding. …He had a chance to be with his idol and couldn’t say no.”
League executives and agents wonder whether the move to Jay-Z and Roc Nation could eventually lead to the agency pushing for Durant to depart small-market Oklahoma City for the opportunities of New York or Los Angeles.
Durant is signed with the Thunder through the 2015-16 season.